Maltese game provider taps into extensive affiliate network to enhance game promotion and leverage powerful analytics platform that connects studios with 40 million players worldwide.

London, UK: 28 April 2024 – Gamzix, a Maltese game provider, has joined First Look Games to access over 40 million casino players worldwide through a network of 1,000+ vetted iGaming affiliates.

Since launching in 2020, Gamzix has built a reputation for creating slots with detailed graphics, realistic animation, and mathematical models that drive player engagement. This strategic partnership will strengthen promotional reach and provide performance insights for Gamzix’s expanding portfolio.

The partnership equips Gamzix with valuable analytics, including player sentiment analysis, regional performance insights, and accuracy management to ensure consistent game information across affiliate channels. These reporting tools will help Gamzix evaluate game performance against competitors and refine their marketing approach.

“Getting our games in front of more players is important, but doing it with the right tools makes all the difference,” said Kateryna Havrylenko. “With First Look Games, we’re not just boosting visibility – we’re improving how we market, track, and optimize every release.”

Tom Galanis, CEO at First Look Games, said:”Our platform connects studios like Gamzix directly with publishers who reach millions of players. The reporting tools show exactly where games are gaining traction across different markets and provide valuable insights into how they’re being received by the affiliate community.”

The partnership comes at a strategic time for Gamzix as it continues to expand its suite of slots featuring in-game tournaments, achievements, and promotional tools. The platform’s Premium feature will allow Gamzix to build pre-release excitement by giving affiliates early access to upcoming titles, creating anticipation among players before launch.

ENDS

About First Look Games:
First Look Games is the only outsourced affiliate hub to facilitate the distribution of approved game assets and information between its extensive affiliate and studio communities. It builds direct connections between its game studio partners and the collective B2C reach of its affiliate publishers for the purposes of game promotion.

We serve studios by providing them with an effective route to gain unrivalled visibility for new and existing games. Today, we have more than 1,000 approved publishers ready and waiting for game information with their combined audience totalling more than 40 million players.

Our platform does much of the heavy lifting when it comes to affiliate outreach while also ensuring studios have total control of the information that is released to affiliates, and when that information is made available.

With a data-centric reporting system and platform that identifies game inaccuracies, First Look Games provides compliant outreach in order to increase ROI on game development. To date, FLG boasts over 200,000 downloads of game assets and over 96,000 unique game reviews.

For affiliates, we provide easy access to approved information, assets and content for a studio’s entire game library. Offering many of the biggest names in game development via a single log in, this simplifies the procurement of accurate game information. Our goal is to improve the volume, quality and compliance of the content they create around slots and casino games.

For more information, visit: firstlookgames.com For media enquiries, please contact:
Nikki Morgan
GameOn Marketing
nikki@gameon.im

About Gamzix:
Gamzix is a Maltese game provider dedicated to delivering top-quality games. By enhancing art, animation, gameplay, and mathematical models, Gamzix increases player engagement. Moreover, with in-game tournaments, achievements, promotions and bonuses, casinos get higher player retention with minimal manager involvement. Known for exceptional service and support, Gamzix’s personalized approach and reliable reputation lead to increased casino GGR.